Формирование благоприятного инвестиционного имиджа современного российского региона (на примере Ростовской области)
Аннотация
The success of the economic development of the modern region of Russian Federation due to its investment image, the question of the formation of what should be subject to managerial influence at different levels of governance and the progressive implementation of the communication strategy developed are discussed in this article.
{$label}:
инвестиционный имидж,
инвестиционный климат,
коммуникационная стратегия,
региональный маркетинг
FORMATION OF FAVORABLE INVESTMENT IMAGE OF THE MODERN RUSSIAN REGION (ON THE EXAMPLE OF THE ROSTOV REGION)
UDK: УДК 332.1:339.138
page. 151-156
page. 151-156
Belolipetskaya Veronika Vladimirovna, Tekucheva Svetlana Nikolaevna
Abstract
The success of the economic development of the modern region of Russian Federation due to its investment image, the question of the formation of what should be subject to managerial influence at different levels of governance and the progressive implementation of the communication strategy developed are discussed in this article.